OZWEEGO
FW19

(adidas Originals)

Overview

Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.

Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.

1. Hypeast homepage becomes a
time portal.

2. RSVP via IG for the physical event.