REDEFINING THE FUTURE OF ECOMMERCE AND VIRTUAL EVENTS
ComplexLand is a 3D e-commerce-enabled video game where users can shop from over 60 brands. The free, immersive virtual experience featured exclusive drops, shopping, music, food, concerts and the full Complex Networks community. All accessible from both mobile and desktop with just a link!
BRIEF
ComplexCon 2020 has been cancelled… How do you turn the hypest of events into a globally accessible, expansive world for brands, creators, artists, and consumers? How do you help over 60 brands sell inventory while giving fans a mind-blowing experience?
EXECUTION
A first-of-its-kind virtual destination that combines gaming, fashion, and shopping in a universally accessible experience on all platforms. Fans can customize their own digital avatars, access their favorite brands & artists, and experience hype drops. Brands connect w/ influencers, sell out their products, and solidify their brand’s street cred.
RESULTS
🔥 10,000 items sold in just 5 days.
🤑 1+ Million USD sold, with some brands selling out their inventory!
🌎 174 different countries + 725,000 visitor sessions throuout the week.
🛍 Over 70 brands under the same digital roof!
📸 So. Much. Press. So. Many. Tweets.
